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3 Reasons to Use Printed Tote Bags as Promo Products

printed nw tote

Although they’ve been lying dormant as a marketing method for quite some time now, tote bags can be a great way to spread the word about your small business.  Each bag that you purchase will have your logo printed directly on it- and this ensures that consumers will be reminded of your business wherever they go.

You’ll be able to choose from a wide array of decoration methods and ensure that your final design is one that will consumers will love. In the following sections, we’ll spend some more time talking about some reasons why you should consider using tote bags as promotional products for your business.

What Are Tote Bags Made From?

Tote bags come in all kinds of shapes, colors, and designs. Probably one of the more attractive features about this marketing method is that you’ll be able to choose from a wide array of materials to construct your bags from. Here are a few of the more popular ones being used by small business owners:

Budget may be your ultimate deciding factor when it comes to choosing your material. Just remember to keep your target audience in mind before making any final decisions. For instance, if you’re on a budget then you could consider choosing polypropylene as they will save you a substantial amount of money. On the flipside, if you’re searching for high-quality material, you should consider choosing polyester or calico cotton materials.

Advantages of Printed Tote Bags 

Chances are, you’ve probably spent a lot of money on other types of marketing methods without seeing a significant return on your invest. When it comes to marketing, you want to choose a method that saves you money and allows you to reach as many consumers as possible. Well, printed tote bags will be sure to make this happen. Here are a few of the main advantages why they’re making such a large impact in the small business community:

  • Large Print Area: Compared to brochures or balloons, tote bags have a very large area in which to imprint your logo. Not only will it be seen by the person using it but it will also be seen by people around them. And with so much additional space, you’ll be able to incorporate important information including your contact information and a personalized message if you choose.
  • Wide Audience Base: Unlike other marketing devices, tote bags are very universal. This means that anyone can use them- teachers, parents, and even athletes. With such a large consumer appeal, you’ll be satisfied knowing that your brand is being spread across a substantial amount of different locations (schools, beaches, etc.).
  • High Retention Rate: If you’ve ever used promotional flyers in the past then you already know where most of them ended up- the garbage can. Fortunately, this isn’t something that’s likely to occur with printed tote bags. In fact, consumers will be quite satisfied knowing that they’ll able to use the bag for practical purposes such as shopping or transporting goods.
  • Good Variety: Are you someone who would like to experiment with several different styles of promotional tote bags? If so then you’re in luck because you’ll be able to choose from a wide array of customization options including flaps, zippers, colors, shapes, and even snaps.

Finally, promotional tote bags- at least most of them- are eco-friendly. They can easily be recycled and they won’t harm the environment since they’re produced from organic material. And for those people who are going to use them to transport groceries, you will be sending a green message to others by using a reusable eco-friendly bag.


Printed tote bags are becoming more and more popular among small business owners. Aside from being cost-efficient and safe, they are quite effective at brand promotion and can be used by people of all ages guaranteeing company exposure for years to come.



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